Slimming & Wellness · 瘦身美容 — 2 short videos
Narrative ads that don't feel like ads
Two narrative-style video ads for Merslim. Suspense-led openings — “the secret she couldn’t tell” and “the mysterious stalker” — wrap the slimming pitch inside a story before revealing the service.
为 Merslim 制作 2 支剧情式短视频广告，用「无法坦白的秘密」「神秘的跟踪狂」的悬念开场，把瘦身话题包装成故事再带出服务。
Rather than a straight treatment explainer, short dramatised scenes hold watch time and the service only lands at the end — lowering the ad-feel in a scrolling feed.
不走直白的疗程介绍，改用短剧情制造悬念留住观看时长，结尾才落到服务本身，适合在信息流中降低广告感。
Services: Video Production, Paid Ads
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